Getting Started!
For a web designer one need’s to
consider certain specific points for an Email Campaign. Let’s see what
are the steps are which helps you to frame email campaigns for your
clients
Email marketing should always be like a
live website project. For designing an email campaign similar basic
methodology like that of a full-blown website. Once you follow the
proper steps there is no doubt that you and your client will face lesser
bumps on the road.
Analysis And Planning
Once you start designing out the email templates, you need to have a plan. Given below are six steps to guide you:
Select an Email Service Provider : Get your email service provider first. Aweber or MailChimp would be helpful in this case. You need to be sure as to which service provider will provide you with the best of the services.
Check Out Client Requirement : If
your client wants to send quarterly news, holiday cards, e-coupons,
event invitations etc. This will help you to assess as to the number of
managed lists you’ll require to set up, and also the various email
templates which you need to design.
Understand Their Marketing and Sales : Try
to find if they are in direct touch with their customers or they are
linked though region or by specific industry. If that is so you may work
those separate columns into your client’s database.
Assist Your Client Set up Email Accounts on their server : Your client might probably require their email campaign to come from sales@example.com instead of lops@example.com. Choose appropriate aliases, as you may want these to be used for ever or for a longer period of time.
Planning, Design And Coding
The next part is planning, designing and
coding using HTML email campaigns. You will have to read the secret
tips, tricks and hacks, or else the design will crack in the major email
applications.
Plan for the Entire Subscription Experience.
If you are asked to manage the entire process for the client, you will have to design:
- The subscription form(optional)
- ‘Thank you’ landing pages which always includes white list instructions.
- Confirmation link emails
- Final Welcome emails (if you want you can pitch a promo code)
- Unsubscribe forms
- Unsubscribe confirmation landing pages
- Unsubscribe “final goodbye” emails
Design for the Email Template
Maximum clients want to start with a
simple newsletter. But gradually, they come up with requirements for
different templates. You have to be very careful and specific as to the
requirement of the client.
QC & Troubleshooting
If you design HTML emails, always test
them as much as possible in various email programs. You should not
mistake it like testing a web page in Internet Explorer, then in
Firefox, and then Safari. You should also try to test the in Outlook,
Lotus, Entourage, Apple Mail, and even webmail services (AOL, Gmail,
YahooMail, Hotmail. You just need to be sure of what you design and its
outcome.
The most confusing and tough part of the
job is Troubleshooting. With so many variables, one might get confused
as to where to begin from for detecting the problem.
Ready To Deliver
If you are ready for delivery just
blindly send and move to the next part. You need to work something
more. If this email campaign is the first one for your client you need
to have someone around so that the responses could be answered.
Regular Follow Up
One your email marketing is done give
your client the access to the email stats. They can now see who the
opens who opens are and see their content. They will now have to answer
the mails or responses they start receiving once the campaign is done.
Consistent Consulting
Once your email-marketing is complete,
you will get many opportunities for continuous support. (if you want to
chase them). As your clients become more confident of your expertise and
with the email marketing, they might seek your further guidance and
assistance.
No comments:
Post a Comment